Why Participate

  • Because in recent years the Hellenic Athletics Federation (SEGAS) and the City of Athens have joined forces and efforts to organise together in a unique way a mass sports event in the city center.
  • Because the appeal and charm of Athens Half Marathon, a race for everyone in the city center, has surpassed the country's borders. Individual runners and organised clubs from various countries of the world are already planning their participation in the 5th Athens Half Marathon, to be held on March 19th 2017.
  • Because Athens Half Marathon has been transformed into a great national, cultural, tourist and sports event, which is addressed to all the citizens, of not only the city but also of the entire country, through the different races it includes (Half Marathon, 5 km Race, 3 km Race, 1 km Race for kids and people with disabilities).
  • ecause it will be visited by more than 20,000 runners.
  • Because 14.6% of the population participates in sports clubs setting exercise a very important part of their everyday life.
  • Because 10% of women’s available free time and 16% of men's free time is devoted to sports and working out.
  • Because 59% of the population from 16 to 24 years old is constantly and actively engaged in some form of exercise every year, while 96% comes into contact with sports at least once a year.
  • Because 12% of the population has an active subscription to the gym.
  • Because exercise is no longer just a trend but a necessity in the daily routine of most young and with purchasing power audience.
  • Because professionals working in the sports industry (sports clubs, gyms, athletic shops, hotels, sports centers, physiotherapy centers etc.) will find all the greatest Greek and international companies of the market in one place.
  • Direct contact with more than 10,000 industry professionals.

    We invite you to participate in Sports Show & Half Marathon Expo, which will offer you exactly what your company needs : Promotion, Customers, Contacts, Support, Success.

    • Access to over 40,000 consumers of the most dynamic target groups, with the lowest cost possible.
    • Direct contact with more than 10,000 professionals of the sector.
    • Sales development, customer database expansion and contact with new potential customers.
    • Ideal opportunity for launching new products and services as well as for improving corporate brand profile.
    • Ideal occasion for displaying products and services to opinion makers (media, journalists, etc).
    • Development of new markets, beyond traditional distribution channels.